Scarlett line
Fields
Fashion, Underwear
Location
Ukraine
About
Scarlett Line is a Ukrainian lingerie & swimwear brand that produces elegant high-quality collections for women. They position themselves as the brand for confident and powerful females. Scarlett Line was launched in 2017 in Ukraine and is now available worldwide. The brand has its production in Ukraine and sews items individually for every client. They also provide wholesale trade for the worldwide retailers. The company slogan is: "Feel the power with Scarlet Line".
Branding
Since the Scarlett Line is a line of magnificent collections, we decided to incorporate a line as a design element. Also, the line symbolizes the ribbon that is used in the packaging and sets. Choosing the colors, we stopped at calm, luxurious colors such as Ateneo Blue and Tan and also added Pumpkin orange as the contrast color. The logo is minimalistic and simple - consisting of two words: “Scarlett Line” written in line and it also has two alternative versions.
